Website Project Intake

Let's build something that works

Your website starts with clarity.

Fill this out completely before our kickoff call. The more specific you are, the less back-and-forth we'll need — and the faster we move.

About your business

Business name

Your name

Email address

Phone number

What type of business is this?

Be specific — trade contractor, wellness practice, solo consultant, etc.

What do you do, and who do you do it for?

In plain language — what's the core thing you sell or deliver, and who's buying it?

What makes you different from your competitors?

If a client asked why they should choose you, what would you say? Even a rough answer is fine.

The current situation

Do you have an existing website?

Yes — share the URL belowNo — starting from scratchYes but it needs a full redo

Current website URL (if you have one)

What's not working about your current web presence?

What's missing, broken, or just not doing the job? Be honest — this helps us prioritize.

Do you have a domain name?

Yes — I own itNo — need to get oneNot sure

Where is your domain registered? (if applicable)

GoDaddyNamecheapSomewhere elseN/A

Goals & audience

What is the #1 thing you want visitors to do when they land on your site?

One action. If you say "call us OR fill out a form OR book online," pick the most important one.

Who is your ideal client?

Describe the person most likely to hire you and get the most value from what you do.

What pages do you need on the site?

Check everything you want included. We'll discuss what makes sense during kickoff.

HomeAboutServicesContactOnline BookingReviews / TestimonialsFAQPortfolio / GalleryBlogOther (note below)

Any specific features or functionality you need?

Think booking, contact forms, live chat, payment, service area map, before/after gallery, etc.

Look & feel

List 2–3 websites you like the look of — inside or outside your industry

They don't have to be competitors. Just businesses whose website feels right to you.

How would you describe the feeling you want your site to give visitors?

Professional & polishedWarm & approachableBold & confidentClean & minimalTrustworthy & credibleLocal & community-rootedModern & current

Do you have existing brand assets?

Check everything you currently have — we'll work with what exists.

Logo (file)Brand colorsFontsProfessional photosWritten copy / contentNone of the above

Content & copy

Heads up on content. The site can only be as good as the content that goes in it. If you don't have copy written, we'll gather what we need from this questionnaire and your intake call — but be prepared to review and approve it before we build.

Do you have written copy ready for the site?

Yes — ready to hand overSome of itNo — I need help with this

Do you have photos to use on the site?

Yes — professional photosPhone photos onlyStock photos are fineNothing yet

Do you have testimonials or reviews you want featured?

Yes — I'll provide themGoogle reviews I can pullNo — not yet

Timeline & budget

When do you need this site live?

ASAP — within 2 weeksWithin a monthFlexible — no hard deadlineSpecific date — noted below

Any hard deadline or launch event driving the timing?

Is your business already using HighLevel (GHL)?

Yes — already set upSet up but not fullyNo — not yetNot sure what that is

Anything else

Is there anything else we should know going into this project?

Past experiences with web designers, specific things you want to avoid, internal decisions still being made, etc.

How did you hear about Funnel Forge?

ReferralInstagramGoogle searchYou reviewed my site / sent me a videoOther

You'll receive a confirmation and we'll be in touch within 1 business day.